Secondly, Ben and Jerry's is calling on Congress to pass H.R. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. 40 and Reparations for African Americans. But now, scores of other brands are embracing Black Lives Matter — Netflix, Twitter, Citigroup, Starbucks, Nordstrom, HBO, TikTok. Ben & Jerry's went one step further to call out white supremacy. Sales of the ice cream supported organizations like Color of Change, Honor the Earth, Neta and Women's March. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. Image: Ben & Jerry’s. In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. See why nearly a quarter of a million subscribers begin their day with the Starting 5. "When George Floyd was murdered, a lot of businesses were figuring how to engage — we had been actively engaging. T raditionally, only overtly ideological brands have taken a bold stand on social justice issues. Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death on May 25 — photos In recent weeks many brands have announced support for the Black Lives Matter movement, but Ben & Jerry’s vehement, assertive statement stands out from the crowd. "The police officer who put his knee on George Floyd’s neck and the police officers who stood by and watched didn’t just murder George Floyd, they stole him. The company's tweet … It's also backed Mr Floyd's family and said a national task force should be created to draft laws aimed at ending racial violence and increase police accountability. ", Ben and Jerry's then calls for four actions. Founders Ben Cohen and Jerry Greenfield were arrested at a Democracy Awakening protest at the Capitol in 2016 and served ice cream to Occupy D.C. protesters in 2011. The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. "We cannot move forward together as a nation until we begin to grapple with the sins of our past," it added. Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". 40 legislation to study the effects of slavery and discrimination from 1619 to the present and to recommend remedies, including acknowledging the privilege that white people have accrued at the expense of others. "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. And the company want us all to do the same. “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. When protests hit this summer, Ben & Jerry's was ready to continue the conversation. It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. Ben and Jerry's has joined the Black Lives Matter movement.The ice cream company posted a statement signed by the founders Friday on its website. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". Ben & Jerry’s released a powerful call to action, titled “Silence is NOT an Option”, including a graphic stating “dismantle white supremacy” to rally fans. To continue reading login or create an account. A Ben & Jerry's ice cream shop in Palm Springs, California. Last year, following the murder of George Floyd by police and the ensuing Black Lives Matter protests, the Vermont ice cream maker and Unilever subsidiary Ben & Jerry’s … Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. The company has drawn up a four-point plan which calls on, Follow This Link To Get A Discount On Your First 4 HelloFresh Deliveries, Our Editors Tried HelloFresh And Gousto: There Was A Clear Winner. Bitcoin price crash: Why is cryptocurrency market collapsing? Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". Ben and Jerry's ends its statement by saying: "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter. Ben & Jerry’s took to its social media platforms to proclaim that “systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” and being silent about “the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.” This is not new for them.” The statement from Ben and Jerry's is titled "Dismantle White Supremacy: Silence is Not an Option" and begins by saying: "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. © Provided by The Independent image In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. Their message was accompanied by a … In the midst of many brands issuing statements in support of Black Lives Matter, Ben & Jerrys' statement stood out in a big way. The brand has supported the Black Lives Matter movement since 2016 and is also a vocal proponent of causes including LGBTQ+ equality, Fairtrade, climate justice, and the rights of refugees. This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn Ben & Jerry’s statement in support of the Black Lives Matter movement has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. We Stand in Support of H.R. "We have to speak out. They’re all … Don't Boycott Beijing's 2022 Winter Olympics. Will TV confront coronavirus pandemic or ignore it? Last week, Ben & Jerry’s sent out a tweet proclaiming solidarity with the Black Lives Matter movement. 7 Ways We Know Systemic Racism is Real. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. Microsoft and partners may be compensated if you purchase something through recommended links in this article. Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. Why Black Lives Matter. IE 11 is not supported. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". They stole him from his family and his friends, his church and his community, and from his own future.". The statement, which Ben & Jerry’s posted on Twitter and Facebook, has sparked heated discussion. Ben and Jerry's has released a statement in support of the Black Lives Matter movement and the protests against George Floyd's death. From Slavery to Mass Incarceration. Connect with friends faster than ever with the new Facebook app. But the killing of George Floyd and the shockwaves that have followed have proved an exception. In 2018, Ben and Jerry's launched a "Pecan Resist" ice cream flavor that aimed to "peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.". 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The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. It says: "We can't continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.". Ben and Jerry's has never hidden its political views and the latest statement is not the first time it has criticized Trump. "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. The ice cream maker posted a … Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories to respond. 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