The use of the internet and computational tools allows the integration of all business elements that improves the quality of the services offered. These factors are both anticipated and emergent and are at play in a particular occurrence of the spectacles of interest by maintaining a deep connection to the framework that behavior is entrenched (Dul &Tony, 2008). It has also seen an increasingly low cost of advertising (Boateng et al, 2008; Eid, 2011). Suppliers have the ability to access online database of the E-Commerce to bid opportunities of supplying goods to the company through submission of bids done electronically leading to reduced cost incurrence on their side. Once the product arrives in the wholesale, it is stored in the storehouse until, the retail store demands for it to imply that transportation to various retail stores has to occur in with products packed in bulks (Christopher et al, 2010). The case study was selected as it provided the best avenue for the exploration of the research questions. E-commerce has led to the creation of lots of new products in the market and also customization in innovative ways (Lakshimi, 2010). Subramani, M., & Walden, E. (2001). Challagalla, G., Brian, M., & Jaworski, B. This can be done through the use of an airplane or through the use of heavy-duty tracks depending on the bulkiness of the product. The contact to customers by E-commerce is both attractive and interactive. The cost of attracting new customers has been reduced through the use of the e-commerce wit high effect being experienced on the manufacturing processes. The smaller retailers are best in dominating the online retail space, while on a similar case, smaller retailers command the online dominance over big retailers. The packaging of the goods is then done by the distributor warehouse and ensures that products are sent to the collecting and sorting distribution center ten to the parcel center. Turban, E., 2006. There have been great changes in the past two decades in the retail industry due to increased internet connectivity, increased number of users with personal computers and increased penetration of smartphones. This will as well guarantee reduced packaging costs and reduction of the freight, sortation and shipping costs of goods form the organization to customer’s premises. E-commerce reduces the cost of logistics by ensuring that fast order processing of goods is enhanced to satisfy the wants of their customers on timely basis. A wholes… Farquhar, J. Kumar, S., & Petersen, P. (2006). E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. For an e-commerce website, the costs of storing and referencing a product represent a small fraction of the cost as compared to the cost of storing and referencing a product for "physical" stores. Govt’s intentions seem good to ensure a level playing field for the brick-and-mortar retail shops, but the impact that this may have on foreign entities is concerning. Los Angeles: Sage, Perreault, W., Cannon, J., & McCarthy, J. The impact of e-commerce announcements on the market value of firms. With an aim to stay competitive and … Bingley: Emerald. The physical store font does not have to be open as customers do business electronically. Since this study was exploratory in nature, a survey methodology was deemed appropriate in answering the research questions. They as well employ the use of sales promotion that is beneficial to both the customers and the firm in general. The cost of packaging has been reduced due to the carton and software strategies that are now being used to reduce boxes that have been used to make packaging more effective. Impact of e-commerce on traditional retail. Traditional commerce does not have the electrical machine to control the manufacturing techniques that are employed for use in the company and this slows down its functionality in terms of reducing the inventories made in the company. The case study was selected as it provided the best avenue for the exploration of the research questions. Before, when there were no e-commerce, retailers were restrained to only local and domestic consumers which was tough for them to create sales. Therefore, the investigator using the case study technique must be comfortable that his/her findings may only be relevant to similar cases. It has made their stores a secondary option to sell their products since customers prefer an easier way of shopping which is through the use of e-commerce. 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