Trefis captures trends in key operating metrics for Nike vs. Adidas in an interactive dashboard, highlighting how Adidas … Marketing It was difficult to find data from company s website as sometimes they might not say their weakness. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. Nike uses different promotional strategies. Nike As compared to Adidas , the price of products of Nike are high. It also focuses on offering total customer service at the place where customer goes to buy its products. Adidas is the second largest company who manufactures sporting goods all over the world. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. 1. This five forces analysis highlights the forces that are favorable and unfavorable for Adidas and how that affects its ability to overcome competitive … On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer. The maximum discount Adidas offers is 60% and 1055 products are sold at this price range which represents 40% % of the total Adidas merchandise. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. Same as Adidas, it also sells its products online. Nike as brand has high premium , so the price of its products is high than adidas. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. Unlike Nike, Adidas has invested very little in securing celebrity endorsements for its products. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Disclaimer: This work has been submitted by a university student. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. Under Armour: An Overview . It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. We will consider four segments when it comes to pricing. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Total estimated time used to complete this report will be 9 week. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . The first disadvantage of carrying primary research was difference in response. Nike is very competitive in products and new things that come out in America. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. Adidas and Nike both are dominating the social media game at present. While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Revenue for Nike came in at $39.1 billion for the 2019 fiscal year.Adidas, on the other hand, reported revenue of $23.6 billion for the same period. Both of their popularity has become so immense that they are literally household names. In 2009 the sales percentage of Adidas reported decline in profits. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. factories. With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. Search. What we will have to see is how the patterns are going to change post-COVID. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. As Adidas, Nike also focuses on football players under its target audience. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. It mainly shows its ad during football games. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. As compared to Adidas , the price of products of Nike are high. So it was difficult to generalise the information. This is a research report on Nike vs Adidas Case Study & Competitive Analysis by K.N.T Arasu in Marketing category. No plagiarism, guaranteed! The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. working conditions in its overseas 2. Air Jordan. I'm a chess lover and an ardent fan of the lean startup. Nike uses various online methods in order to promote its products. The segments are designed based on the MRP ( not the sale price ). More choices lead to decision fatigue and providing your customers with fewer options will increase your eCommerce Sales. (Referred To questionnaire). ... and the competitive landscape. Free resources to assist you with your university studies! Data is from November 2018. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double that of Adidas’s $45.21 billion. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … 2. View the interactive visualization here. Nike has 1 product in this price bracket and Adidas has 6 products. The lowest-priced Adidas product is sold at Rs 12599. Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. Adidas and Nike are two giants in the apparel market with a large market cap and market share. Nike vs Adidas: Social media following. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 The lowest-priced product belongs to Adidas with the pricing of Rs 27999. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. 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