However in traditional commerce, transactions are very slow; since, one has to go to the premises physically and this will take much time to do purchasing of the required goods. For the retailing industry, E-commerce has increasingly become a necessary component of business strategy and a strong catalyst for economic development. These changes have caused a change in the way we think about jobs, careers and salaries. Amazon.com is one of the earliest type of an E-Commerce shop that used to serve a wide range of customers in sell of books across the globe with its roots based in United States of America. The phenomenon that is undergoing research always dictates to some extent the terms that involve dissection and examination (Farquhar, 2012). A case study research is an in-depth investigation that consists of an oral, archival, and secondary source-based antiquity of a past or present phenomenon. Vol. The disruptive effect of trade digitalisation on traditional retail jobs appear to be clear. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. (2011). Costs are still high in traditional commerce following that customers have to create time to walk to the premise to purchase good physically. Lower Costs. In this fast-paced world we now live in where there is a rapid increase in innovation, E-commerce have created a big impact on the retailing industry all over the world. The packaging of the goods is then done by the distributor warehouse and ensures that products are sent to the collecting and sorting distribution center ten to the parcel center. While the debate whether e-commerce is overhyped and a bubble continues, the presence of online retail is already transforming Indian supply chains akin to their counterparts in other countries. Once the product arrives in the wholesale, it is stored in the storehouse until, the retail store demands for it to imply that transportation to various retail stores has to occur in with products packed in bulks (Christopher et al, 2010). With time money become the liquidity that was fueling trade and subsequent shopping experience and a medium of exchange and evolved as the oxygen of all the retail experience. (2010). Goods were gathered in large quantities and most of time they were gathered and shopped for one destination (Perreault, Cannon, & McCarthy, 2014). Entertainment and hospitality were incorporated in the shopping format to ensure that things are done in the rightful way. There are three major questions that the case study research can answer, and they include: when there is a “how and why” questions are to be answered, when the investigator has a limited control of events, and when the research focus is situated within a real-life perspective. New processes are therefore required in order for the businesses to be even more flexible and responsive to the market. Barkley, E. F, Cross, K. P. & Major, C. H, 2005, ‘Collaborative Learning Techniques:’ A Handbook for College Faculty. Large retailers are forced to sell online. Traditional commerce do not have teamwork and this slows down the functionality of the organization and they as well do not use e-mail in communication to solve any arising problems or even give information where required. The internet transactions that are carried out in the E-Commerce are very secure compared to the traditional commerce transactions. Their direct link is cheaper in terms of prices that they pay on items due to the fact that they order them directly. For more information, check out our privacy policy. This slows the ability of customers to be more informed on the product that they are purchasing. Warehouse clubs and similar stores increased employment by 80%, equivalent to 841,000 workers. Brousseau, E. (2001). The importance of using write ups, is that it enables unique patterns of data to emerge, since each case contained a particular unique trait needed to answer the research objectives. In traditional retail, business communication incorporates face to face communication, use of telephone lines or the use of mail systems. In E-Commerce sharing of information is too fast and entails just a few minutes whereby, in traditional method of doing business is overcome with the limitations of information sharing within the industry. San-Francisco: Jossey-Bass. Therefore, customers are assured of safe shopping experience especially when they are searching for high quality products that are urgently needed at their premises. Products are easily promoted via the websites with full information being availed through the internet for customer’s to view and decide and what products suit them the more. In the conclusion traditional and developing electronic retail will be discussed not to be a kind that can be substituted mutually; since they are reinforcing and mutually independent according to the discussion that will be provided regarding them. Reinsch, R. (2005). Gunasekaran, A., & Ngai, E. W. T. (2005). Control of the sorting, packaging and shipping process of the organization have to be well controlled for the sake of ensuring that customer satisfaction is increased. Impact of E-commerce and future trends Statistics show that from 2001 to 2016, department stores lost 25% of their jobs, equivalent to 448,000 workers. Baltic Journal of Management, 3(1), 71-91. National Information Ecology: A New Institutional Economics Perspective On Global E-Commerce Adoption. International Journal of Business and Management, 9(1), 56-62. These new shopkeepers used their proprietors to employ shop fronts and this ensured that trusted and new brands identity had been born. This makes it slow in giving the required response form the between the seller and the buyer who are in better position of improving company sales. E-Commerce on the other side has really employed the use of email in communication and this makes it easier for the company to solve problems very fast and exchange information in the required manner giving a good platform for the organization to interact well with its suppliers and vendors via the internet that is fast and safe. Dul, J, & Tony, H, 2008, ‘Case Study Methodology in Business Research.’ Amsterdam: Butterworth-Heinemann/Elsevier. It is efficient in reaching the customer directly and embraces the bi-directional communication nature. Insights, ideas, and inspiration for modern marketers. E-commerce has a major impact on the retail industry in a variety of ways. The impact of e-commerce announcements on the market value of firms. Nevertheless, e-commerce made it possible for retailers to gain potential customers, improve communications, tracks finances, increasing research and improve their brand easier than before, as well as increase sales in a cost-effective way. It is always said that e-commerce is to replace traditional retail. Sales taking place at the same time makes it possible for the retailer to sell various products to several clients. (2010). The theoretical framework was established through a literature review on mobile media, fashion marketing, and social media which lead to the success of e-commerce … The previous literature in addition to case study will be used in examining the impact of e-commerce on traditional retail. Electronic Commerce: A Managerial Perspective. It has revolutionized the way companies, regardless of size, do business. 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