Whether you like their food or not, McDonald’s are one the very best marketing businesses in the world today. Even though it is still far away compare to KFC outlets in Malaysia which count for more than 390 outlets, this trends and growth is good indicators for McDonalds to increase their market share in Malaysia. Even though it is still far away compare to KFC outlets in Malaysia which count for more than 390 outlets, this trends and growth is good indicators for McDonalds to increase their market share in Malaysia. The fast food market size is increasing from year to year and it reaches 2,058.8 in 2007. Over one billion more customers were served in 2007 than in 2006. The first is target marketing: i.e. This is more comfortable and easier since they do not waste their time and can focus on their jobs. Despite being a fast food chain that mainly serves beef hamburgers and French fries, aside from the new additions, it is surprising that various countries accepted the international food franchise. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). McDonald’s Global Marketing Strategy. Their vision is “to be our customers’ favorite place and way to eat”. As fast food becomes a trend in Malaysia, the number of expenditure used by the consumers has increased by nine percent and ranked third in terms of expenditure. Do you have a 2:1 degree or higher? More and more of them from all industries are flocking to the social media platforms to market their brand and products. Over the last three years, the challenge of winning over Malaysian Muslims and building brand affinity has been a core initiative for McDonald’s. In Porter’s model, this generic strategy involves minimizing costs to offer products at low prices. who are you talking to? It has become a part of their life to eat fast food, particularly in Hong Kong, Malaysia, and United State. This is a detailed analysis of the marketing mix of McDonald’s. McDonald employs a transnational strategy in terms of local responsiveness and global integration. II/ La stratégie Marketing de l’entreprise : Le marketing mix 1. Due to low switching cost and lack of product differentiation, new competitors can easily enter the market. Free resources to assist you with your university studies! McDonald offer different set of foods where each family unit can choose according to their needs. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. As a food service business, McDonald’s has a product mix composed mainly of food and beverage products. It opened its first restaurant in the UK in 1974. Fast food is considered unhealthy because of too oily. For McDonald’s Japan, this alliance attracted a large number of new consumers to its restaurants at a trivial cost. Events and sponsorship by McDonalds is mainly to coordinate with their social responsibility. This case study will evaluate about the financial performance of McDonald’s. They are built or open in retail area’s like shopping malls due to a trend of all Malaysian who loves to shop in malls. Al., 1999). McDonald Product : value-priced , fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a fair price) 3. Even though it is still far away compare to KFC outlets in Malaysia which count for more than 390 outlets, this trends and growth is good indicators for McDonalds to increase their market share in Malaysia. Winning the hearts and stomachs of Malaysian Muslims. Moreover, competitors equal in size and power and growth in the industry. When it comes to marketing prowess, you can’t beat Mcdonalds. They also consider metrics such as product’s life-cycle to balance quality with value. Another element in the marketing strategy of McDonald’s is a specific distribution strategy through franchising. McDonalds already has 184 stores in Malaysia, and McDonalds plan to open ten to fifteen new outlets each year (Business Times, 2009). Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g. McDonalds was founded by two brothers, Richard and Maurice McDonald in 1937 in California. There are more sensitive to trends and lifestyles in today’s culture and in almost everywhere. Desserts and shakes 7… McDonald’s specialty is burgers, though it has added lots of other varieties to its menu over the years. McDonald’s marketing mix is strategic because of the diverse approaches that are used. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of McDonald’s and explains its business & marketing strategies. PDF | On Feb 10, 2015, Evans Etrue Howard published Report on : Marketing Strategies at McDonald's | Find, read and cite all the research you need on ResearchGate embody new business models and marketing strategies. This largest global fast food chained arrived in Malaysia 43 years later in December 1980. Marketing Mix of McDonalds analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the McDonalds marketing strategy. In addition, working adults has their own income thus able to make their own choice without too much constrain. For that, McDonalds 5P’s marketing strategy that follows product, place, price, promotion and lastly people. Customers have more range of fast food being offered and they would have no brand loyalty with one brand. The food serve is halal and servers local taste as well. Ronald McDonald … Rivalry such as KFC is constantly providing more choices ranging from fried chickens to burgers and to side snack such as potato wedges and salad. Few segmentation bases are used to divide the market segments. Salads 4. 6. McDonald’s also serves healthy food but this will effect on the taste and consumers eating experience. To analyze the industry for McDonald’s, the Michael Porter’s five forces are used. Although net income was down by $1.1 billion in 2007, McDonald’s sales were up 6.8%, and revenue was a record high of $23 billion. Around 59% of Malaysian eating takes away every week. After the brief introduction is the external environmental analysis of McDonalds. This is due to the busy life styles and ease of access of variety of fast food restaurant. They are an excellent case study in both how to market your services globally, and so often over looked, locally.