This study will focus on Developing countries, which is considered to be a marketplace, which is booming for E-Commerce activities in the Middle East (Eid, 2011). Amazon’s Micro and Macro Environment Case Solution. E-Commerce facilitates fundamentally the movement of goods from suppliers to customers. There is an obvious trend: Higher GDP (greater affluence, more computers) →more e-commerce. In this aspect of the PESTEL/PESTLE analysis, natural environmental concerns are macro-environmental factors that affect business performance. In eBay Inc.’s case, such external factors define the materials and environmental conditions that shape the global e-commerce industry environment. These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces.This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment. The fundamental basis of this is the knowledge and awareness of both the macro and micro factors that make up the diverse environment of the digital market place. The main way in which e commerce will affect the economy, in general, is its impact on productivity and inflation. COVID-19 might dominate the headlines, but it’s just one of eight key macro factors that will reshape business in this decade. The large scatter suggests that there is a significant … The Macro Environment consists of 6 different forces. Amazon is an online e-commerce company, which is selling its products through its website. The global pandemic will have long-lasting and far-reaching impact on the business world, but other shifts in macrobusiness environment areas — such as systematic mistrust, weakening international relationships and climate change — have not gone away. The environment which is not specific to a particular firm but can influence the working of all the business groups is known as Macro Environment. Environmental impacts of e-Commerce Too early to tell. Business – E-Commerce Since the introduction of the Internet in the 1950’s, development of technology began for use by the military until it was soon introduced to the public for commercial and private use. Macro Environmental Influences In An E Commerce Environment. Therefore, you must look at successful strategies to target your audience and ways to position your product that will generate profit and overall brand awareness. Technological. The company is surrounded and operating in a technological environment, which is a constantly changing and developing environment. Political factors: While the threats may not be the same before the e-retailers as the physical retailers, still there are several political hurdles before them. Here we discuss the social and economic impact of e-Commerce on society, and the main advantages and disadvantages. Role of eCommerce in Business. A few positive and negative signs are emerging. They find that there are a number of factors that may inhibit the diffusion of E-Commerce into developing countries (e.g. This is a PESTEL analysis of the ecommerce industry that analyzes how these various forces can affect the ecommerce industry and how deep can their impact be on it. E-commerce – Features, Drivers, Factors, Issues, Applications E-commerce is the use of electronic communication and digital information processing technology in business transactions to create, transform and redefine relationships for value creation between or among organisations and individuals. Micro Environment is also known as internal environment of business, whereas Macro Environment is the external environment. infrastructure, security, E-Commerce laws). Environmental Forces in an e-commerce World: The Macroenvironment

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